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Street-Level Segmentation in India

Winning Big by Targeting Small
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Кайл Мюррей

Ценностное предложение в розничной торговле США

Уникальный опыт по привлекательной цене
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The American Retail Value Proposition

Crafting Unique Experiences at Compelling Prices
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Sean Duffy

International Brand Strategy

A Guide to Achieving Global Brand Growth
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Michael R. Solomon

Conquering Consumerspace

Marketing Strategies for a Branded World
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Jeffrey J. Fox

How to Become a Marketing Superstar

Unexpected Rules that Ring the Cash Register
Book

Stanley F. Stasch

Creating a Successful Marketing Strategy for Your Small New Business
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Don Sexton

Trump University Marketing 101

How to Use the Most Powerful Ideas in Marketing to Get More Customers
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Patrick Forsyth

Marketing Stripped Bare

An Insider's Guide to the Secret Rules
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Тейл Тейлор

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Book

David A. Aaker

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity