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Marcia Layton Turner
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Isaac Mizrahi
America’s Business Growth Engine
Дэвид Мирман Скотт, Ричард Юрек
О маркетинге космической программы “Аполлон”
Brad Stone
Jeff Bezos and the Invention of a Global Empire
David Meerman Scott and Richard Jurek
The Selling of the Apollo Lunar Program
Darren Rovell
How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Joseph A. Michelli
5 Principles for Turning Ordinary Into Extraordinary
Susan Berfield
Elizabeth Segran
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
Dave Carroll
The Power of One Voice in the Age of Social Media
Tripp Mickle
How Apple Became a Trillion-Dollar Company and Lost Its Soul
Джек Траут
Уроки брендинга
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