In: Маркетинг

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Summaries
Article

Basir Mustaghni et al.

Building Bionic Capabilities for B2B Marketing
Article

Christina Mühlenbein et al.

First-Party Data Is Retail’s Next Growth Engine
Книга

Роберт Макки, Том Джерас

Сториномика

Маркетинг, основанный на историях, в пострекламном мире
Book

Kipp Bodnar and Jeffrey L. Cohen

The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Article

Dan Bodley et al.

Even Big Brands Need a Direct-to-Consumer Strategy
Book

Mark Joyner

The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less
Article

Derek Rodenhausen et al.

Marketing Science Is the Path to Profitability for Subscription Media
Book

Steve Smith and Don E. Schultz

How to Sell More Stuff

Promotional Marketing That Really Works
Book

Mark Anastasi

The Laptop Millionaire

How Anyone Can Escape the 9 to 5 and Make Money Online
Book

Stoney deGeyter

The Best Damn Website & eCommerce Marketing Optimization Guide, Period!
Book

Ben McConnell and Jackie Huba

Creating Customer Evangelists

How Loyal Customers Become a Volunteer Sales Force
Book

Seth Godin

Unleashing the Ideavirus

Stop Marketing AT People! Turn your ideas into epidemics by helping your customers do the marketing for you.