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Rob Fitzpatrick
How to Talk to Customers and Learn if Your Business Is a Good Idea When Everyone Is Lying to You
Craig Stull et al.
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Keith Goffin et al.
Creating Breakthrough Products
Teresa Torres
Discover Products that Create Customer Value and Business Value
Matt Chanoff et al.
A Field Guide for Navigating to Authentic Demand
Christian Müller-Roterberg
Stephen Wunker et al.
A Roadmap for Customer-Centered Innovation
Clayton M. Christensen et al.
The Story of Innovation and Customer Choice
Ash Maurya
Iterate from Plan A to a Plan That Works
Madhavan Ramanujam and Georg Tacke
How Smart Companies Design the Product Around the Price
Nathan Baird
How to Create Great Products, Services and Experiences That Your Customers Will Love
Jeanne W. Ross et al.
Find the sweet spot between what technologies can deliver and what your customers need.
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