Murray Nossel
Powered by Storytelling
Excavate, Craft, and Present Stories to Transform Business Communication
McGraw-Hill, 2018
What's inside?
To command the attention of any audience, tell a story.
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Academician Murray Nossel teaches people in business how to harness the near-magical power of storytelling. He has spent 30 years helping people tell stories using his “Narativ Method of Listening and Storytelling.” Nossel explains that to be a good storyteller, you must listen with care to other people when they share their stories. He focuses on the communication facet of storytelling, not the script, and that’s part of what makes his hands-on manual so helpful. According to his system, listening and speaking fuel one another to build genuine connection.
Summary
About the Author
Murray Nossel, PhD, co-founded Narativ with Dr. Paul Browde in 2000 and has taught storytelling for 25 years in more than 50 countries.
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