Sean Pillot de Chenecey
The Post-Truth Business
How to Rebuild Brand Authenticity in a Distrusting World
Kogan Page, 2018
What's inside?
Brand expert Sean Pillot de Chenecey offers the scoop on data privacy, misinformation and truth in ads.
Recommendation
Brand expert Sean Pillot de Chenecey’s broad-ranging manifesto speaks to ethical issues of dishonest politics, data privacy, election interference, surveillance, authenticity in branding and the related implications of emerging technologies. His theme – the erosion of trust in society’s institutions and how to restore that trust – ties his treatise together. However, the author appears to combine previous essays in one book; certain chapters read like similar articles presented a little differently. Still, those interested in these crucial issues – and particularly those who are new to them – may benefit from the repetition of the book’s pivotal points, arguments and advice.
Summary
About the Author
London-based brand expert Sean Pillot de Chenecey runs brandpositive.org and consults on brand authenticity and innovations in marketing.
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