Paul Leonardi
You’re Going Digital – Now What?
Enough with the top-down strategizing. Understand how change really happens on the ground – and plan for it accordingly.
MIT Sloan Management Review, 2019
What's inside?
Gain ground-level insights to ensure that your digital transformation takes off and takes hold.
Recommendation
Leaders approaching digitization need more than theories and high hopes. They need to know how transformation really happens – at workers’ desks and on factory floors. Technology management expert Paul Leonardi brings ground-level insights from 16 years of experience helping companies undertake digital transformations to his eye-opening article for MIT Sloan Management Review. Leaders will appreciate Leonardi’s bottom-up perspectives.
Summary
About the Author
Paul Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara.
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