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Matthew Doan
Don’t Let Digital Obsession Destroy Your Organization
Companies and leaders must take a holistic approach to get digital transformation right.
MIT Sloan Management Review, 2021
What's inside?
Approach digital transformation holistically, not as a series of one-time initiatives.
Recommendation
The COVID-19 pandemic fast-tracked digital transformation for many companies. Yet as digital leadership coach Matthew Doan cautions, pushing digital transformation without consideration for its human and systemic implications can be a recipe for failure. Writing for MIT Sloan Management Review, he outlines three ways to adopt new technologies that advance – rather than disrupt – existing processes and company culture.
Summary
About the Author
Matthew Doan is a digital leadership coach and a leader within Boston Consulting Group’s digital practice.
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