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1,000 True Fans
Article

1,000 True Fans

Kevin Kelly
Technium, 2008
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Author Lawrence Watt-Evans, musician Jill Sobule and game designer Greg Stolze are all “microcelebrities” who aren’t making a smash, but have enough fans to make a living. The “True Fan model” helps a number of artists achieve small-scale success and avoid vanishing in the obscurity of the “long tail.” This blog entry by Wired editor Kevin Kelly provides recommendations to artists on how to survive in a competitive industry and showcases examples of artists who grew a large-enough following to support themselves. getAbstract recommends Kelly’s text to budding artists, entrepreneurs and brand managers.

Take-Aways

  • The “long tail” benefits consumers, but not necessarily individual artists.
  • The “1000 True Fans” model helps artists escape the clutches of the long tail.
  • Establish direct relationships with fans to gain true-fan following.

About the Author

Kevin Kelly is founding executive editor of Wired magazine. The Technium is his blog.

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