Tesco
33 Million People in the Room
Book

33 Million People in the Room

How to Create, Influence, and Run a Successful Business with Social Networking

Juliette Powell
FT Press, 2009

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

7

Qualities

  • Applicable

Recommendation

If your idea of forming a social network is still working the crowd at a cocktail party, drink up and join the 21st century. As any digitally literate teenager can confirm, online social networks are today’s worldwide meet-and-mingle zones. Will joining a social network help you professionally or personally? Could it hurt you in any way? Which networks should you join? How should you use them? Social network guru Juliette Powell answers these questions and some that are more sophisticated in her savvy new book. She discusses LinkedIn, which she cites as the best social network for business people. She closely examines Facebook and MySpace, the most popular personal social networks. She explains the pluses and minuses of joining social networks, and provides useful tips on their protocols and customs. If you aren’t yet at home in the online world of social networks, getAbstract recommends Powell’s book as an excellent basic travel guide.

Take-Aways

  • Online social networks are Web platforms you can join to connect with other people online.
  • These networks enable you to expand the number and the quality of your professional and personal relationships.
  • Your online business and social connections can compliment each other to benefit your career.

About the Author

Social media expert Juliette Powell founded The Gathering Think Tank, an invitation-only forum. Powell’s clients include corporations, the U.N. and the U.S. Department of Justice.

Comment on this summary or Iniciar a Discussão