A Mind for Sales

For sales success, fixate on customer wants and needs.

Sales is a people business, not a complex commercial activity. It calls on you to work hard to learn about and understand your customers and their needs. The more attention you pay to your customers, the more you’ll sell.

The sales “success wheel” combines “motivation, momentum, confidence and success.”

The success wheel is the secret to doing well in sales and in life. It runs on four mutually supportive components: motivation, momentum, confidence and success. Each element energizes the others. As your confidence increases, so does your momentum. More momentum means more motivation – and motivation drives success.

Rotate the success wheel constantly to develop your momentum. Some days, it may barely turn for you, but on others, it will spin ahead, moving you to great sales. The main goal in using this metaphor is to build your self-belief, which will increase your impetus and motivation.

The right mind-set enables sales success.

To maximize your sales, develop...