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Amazon Exits China’s Online Marketplace in Defeat
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Amazon Exits China’s Online Marketplace in Defeat

Li Ming, Tang Yahua and Wei Jia
Ran Caijing, 2019
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Editorial Rating

9

Qualities

  • Analytical
  • Background
  • Engaging

Recommendation

Despite Amazon’s strong momentum in global markets around the world, its performance in the China market has been underwhelming. After more than a decade of trying to find its footing in China, the company decided to shut down its Chinese online marketplace business. Li Ming, Tang Yahua and Wei Jia, writers for Chinese business news platform Ran Caijing, recount Amazon’s journey in China. In this well-structured, compelling narrative, they explain how Amazon.cn struggled to keep pace with the ever-changing industry – just like so many foreign companies before it. This report offers a valuable read for business executives and strategists of foreign companies operating in China and anyone interested in the curious phenomenon of global internet companies struggling in China. 

Take-Aways

  • On April 18, 2019, Amazon announced that it would pull out of China’s e-commerce market.
  • Acquiring Chinese online book and music store Joyo.com was the start of Amazon’s expansion to China.
  • Amazon’s efforts to localize its business took too long and were insufficient.

About the Authors

Li Ming, Tang Yahua and Wei Jia are writers for Ran Caijing, a business and finance news platform offering in-depth report cards for businesses. 

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