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Apple's Fraught Future in China
Apple’s enjoyed unusual levels of success in China for a Western company, but its future in the country is looking less and less bright.
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Apple’s road to success in China has been bumpy. Sales were $25 billion in 2013, when it entered the market in a substantial way. They hit $59 billion, then dipped to chug along in the mid-$40-billions for a few years, growing steadily. Sales reached $75 billion in 2022 and fell to $72.5 billion in 2023. Griffin Kelly of The Daily Upside provides an in-depth analysis of Apple’s challenges, headwinds, complexities and uncertainties in China. He sheds light on trade tensions, government regulations and competition from local smartphone manufacturers. His thought-provoking analysis emphasizes Apple’s need to differentiate, adapt to changing market dynamics and provide innovative offerings to regain market share.
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About the Author
Griffin Kelly is a New York-based writer for The Daily Upside. He reports on a wide variety of topics, from infrastructure to politics.
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