As Vaping Grows in Popularity in China, the Market for E-Cigarettes Is Booming

Using e-cigarettes, or vaping, has become a global sensation. Juul, America’s top vaping company, has made a whopping amount of money in a short period of time. China’s businesspeople watched in awe and dug into the market to tap this new well of wealth. Writing for 36Kr – which provides entrepreneurial information, tech news and financial services – Liu Shiwu, Wang Mei and Si Qi examine the current state and prospects of China’s e-cigarette market. They conclude that no Chinese company will be able to emulate Juul’s success. Also, regulations will determine the trajectory of the e-cigarette market in China and elsewhere. The US Food and Drug Administration is investigating the industry and zooming in on Juul, and some Chinese cities are banning vaping in public areas.