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Baidu’s 17-Year Product History
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Baidu’s 17-Year Product History

The Path from Breakthrough to Dominance to Losing Its Way to Anxiousness to Transformation

Huang Youcan and Fan Xiaojun
Sanjieke, 2017
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8

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Recommendation

Baidu, China’s go-to search engine and one of the country’s largest tech corporations, was the first Chinese company to be listed on NASDAQ. In the third quarter of 2016, however, Baidu’s revenue growth rate hit an all-time low, decreasing 0.7% from the previous year – the first negative growth since the company went public. Its market value fell to $60.7 billion in the third quarter of 2016, compared to Alibaba’s $260.7 billion and Tencent’s $255.9 billion. Huang Youcan and Fan Xiaojun of tech education company Sanjieke present Baidu’s 17-year product history to help readers understand how Baidu rose to the top and what caused it to struggle. getAbstract recommends their article to entrepreneurs and people curious about Internet giants.

Take-Aways

  • Web services company Baidu started as a B2B business and transitioned into the search engine business after the dot-com bubble burst in 2000.
  • Baidu created a series of hit products that edged Google out of the Chinese market with the help of the government’s firewall regulations.
  • Baidu has fallen behind Alibaba and Tencent in market share due to lack of innovation and inability to make its services mobile friendly.

About the Authors

Huang Youcan is the founder of Sanjieke, an education-focused technology company that offers online classes for product managers and operations managers. Sanjieke organizes offline events and publishes insights and analysis of the tech industry. Fan Xiaojun is a former student and contributing writer for Sanjieke.

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