跳过导航
Be Less Zombie
Book

Be Less Zombie

How great companies create dynamic innovation, fearless leadership and passionate people

Wiley, 2020 更多详情


Editorial Rating

9

Qualities

  • Innovative
  • Concrete Examples
  • Engaging

Recommendation

Learn to avoid the common mistakes of overly risk-averse “zombie” companies with monolithic corporate cultures – and strategically embrace innovation. Elvin Turner sets out to help business leaders capitalize on ingenuity and creativity, sharing hacks and tools to help organizations succeed. 

Take-Aways

  • Companies fail if they don’t prioritize innovation.
  • Glean actionable insights from data.
  • Create a clear innovation process that puts “customer progress” before product.

About the Author

Elvin Turner is a professor of innovation, marketing and entrepreneurship and a leadership adviser, who coaches leaders from successful organizations. The author’s website, which has free tools related to the book, is belesszombie.com.  


Comment on this summary or 开始讨论

More on this topic

Related Channels