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Learn to avoid the common mistakes of overly risk-averse “zombie” companies with monolithic corporate cultures – and strategically embrace innovation. Elvin Turner sets out to help business leaders capitalize on ingenuity and creativity, sharing hacks and tools to help organizations succeed.
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About the Author
Elvin Turner is a professor of innovation, marketing and entrepreneurship and a leadership adviser, who coaches leaders from successful organizations. The author’s website, which has free tools related to the book, is belesszombie.com.
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