![Beyond the Core](/summary-img/9257-HUXVS7Q8.jpg?h=M&b=0)
A review of
Beyond the Core
Expand Your Market without Abandoning Your Roots
Chris Zook
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Harvard Business Review Press
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2004
The review below was first published in the getAbstract Journal on 2007年12月18日.
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Adjacency Strategies
by Devin McGinley
Corporate growth strategy expert Chris Zook explains why you should focus your expansion efforts on “adjacencies” closely aligned with your core business.
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