Bring Your Human to Work

Achieving a Human-Centered Work Culture

To meet employees’ increasing quest for a purposeful workplace, a company must base its culture on well-defined, vigorous, durable values that infuse and honor every relationship. To create this kind of workplace, choose from 10 strategies that support a meaningful, values-based culture: 

1. “Be Real: Speak in a Human Voice”

Your employees and consumers seek authenticity, which derives from values. Choose touchstones that best reflect your company’s goals, and align those values with every aspect of your business. Pick four to six memorable values that resonate with your employees. For example, JetBlue airline has five values – “safety, integrity, caring, passion” and “fun” – that form a web of meaningful relationships among its staff and customers. Your company’s values are the voice that tells its story. Make your voice consistent and easy to understand. Real stories resonate with your clients and workers, who are your brand ambassadors. Don’t give staff members scripts. Instead, give them education...