Business-Dō

Hiroshi “Mickey” Mikitani, founder and CEO of Rakuten Inc., built a two-person firm into one with several thousand employees that earned its place on the Forbes 100 list of the world’s most highly regarded companies. Mikitani attributes his success to a set of guiding principles that he calls “Business-Dō.” The word dō means “the path” in Japanese. Mikitani’s precepts are especially applicable for new employees and start-up entrepreneurs. These axioms can enlighten anyone in business, although many are not for the faint-hearted. Hard-core success seekers – those who want to change the world and themselves – will appreciate Mikitani’s wisdom.