Business Outside

Transform your corporate culture, eschewing dated norms and taking business outdoors.

Your body isn’t designed to spend most of the day sitting inside in front of a screen, yet corporate culture has normalized solitary computer work. While the COVID-19 pandemic provided many knowledge workers with some autonomy to manage their workday independently and, thus, work more productively, it also led to prolonged screen times and increased social isolation. To counter these issues and reclaim your work life, embrace BusinessOutside. This new concept encourages you to spend more of your workday in nature, nurturing authentic connections and disrupting the corporate norms preventing you from embracing your full career potential.

You can start switching to a BusinessOutside approach by doing any of the following:

1. Book outdoor space – Just as you’d book a meeting room, “book” a spot in nature (for example, a park picnic table).
2. Normalize walking meetings – Team members can walk and talk together outside or separately, communicating via smartphones or even walkie...