Tesco
Clients First
Book

Clients First

The Two Word Miracle

Joseph Callaway and JoAnn Callaway
Wiley, 2012

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Editorial Rating

6

Qualities

  • Well Structured
  • Inspiring

Recommendation

Joseph and JoAnn Callaway, owners of the Arizona real estate firm Those Callaways, offer a homespun, endearing tale about their adventures in real estate and their sales of more than $1 billion in homes during their first 10 years of business. The secret to their success: Always put your clients first. While they present an attractive, adaptable and ethical business philosophy, their special story isn’t perfect: The narrative is slow moving and repetitive. And the Callaways sometimes push the boundary between wholesome anecdotes and cloying sentimentality. However, getAbstract recommends their wonderfully unaffected, uplifting memoir to all businesspeople who want to serve their clients better.

Take-Aways

  • Real estate agents Joseph and JoAnn Callaway had an epiphany when they told clients to avoid a potentially harmful deal – even though the pair would have made a profit.
  • After that, the Callaways never wavered from their “Clients First” philosophy.
  • In their first 10 years in the real estate business, the couple sold more than $1 billion worth of homes.

About the Authors

Joseph and JoAnn Callaway own Those Callaways, a Phoenix, Arizona, real estate firm.

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