Keith Rosen
Coaching Salespeople into Sales Champions
A Tactical Playbook for Managers and Executives
Wiley, 2008
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Executive sales coaches should be former great salespeople who know how to share their expertise.
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If you want to become an executive sales coach, being a successful salesperson is the necessary first step, says author and expert sales coach Keith Rosen. His comprehensive guidebook on sales coaching starts with the premise that if you’ve always been a top sales producer, you probably have a lot to teach your sales colleagues. He tells you how to build your salespeople’s skills by implementing sales coaching in clear, well-defined steps.
Summary
About the Author
Fast Company and Inc. named Keith Rosen, president of the sales team consultancy Profit Builders, as one of the five most respected, influential executive coaches in the United States.
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