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Creative Construction

The DNA of Sustained Innovation

Gary P. Pisano

Public Affairs, 2019

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Complex structures, inertia and politics obstruct innovation at established companies. Some consultants even recommend that successful companies focus on their core business while keeping a watchful eye on start-ups so that they can snatch them up when their innovations begin to take off. But innovation strategy expert and Harvard professor Gary P. Pisano recommends keeping it in-house: The right strategy, system and culture, he says, can enable even established firms to make innovation feasible.

Take-Aways

Even large companies can be innovative with the right innovation strategy when coupled with matching internal processes and a reinforcing culture.
Review your innovation strategy along two critical dimensions: your ability to leverage new business models and your new technical competencies.
Your market’s growth potential, your customers’ needs, your industry’s technological innovation potential and your company's ability to block the competition should define your innovation mix.

About the Author

Economist Gary P. Pisano, PhD, teaches business administration at Harvard Business School and is the author of several books on innovation, strategy, manufacturing, and competitiveness – including Science Business and Producing Prosperity.

Creative Construction

The DNA of Sustained Innovation

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