Cambridge Business Association
Creative Genius
Book

Creative Genius

Peter Fisk
Capstone, 2011
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Editorial Rating

7

Qualities

  • Innovative
  • Applicable

Recommendation

If you flip open marketing expert Peter Fisk’s remarkable innovation handbook, you’ll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk’s manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising “An Innovation Guide for Business Leaders, Border Crossers and Game Changers.” And that is what Fisk provides.

Summary

Become more innovative by imitating Leonardo Da Vinci.

Inventor, scientist, artist and astronomer Leonardo da Vinci epitomized the border-crossing innovator. He generated new ideas, and often anticipated scientific and technological discoveries that became practical only in the last century. The secret to da Vinci’s boundless creativity was his view of the world. His relentless curiosity allowed him to see more, think on a grander scale and make original connections among disparate elements. He was brave, which allowed him to accept paradoxes, and to live with new and challenging concepts. Become more innovative by imitating Da Vinci. Methodically question and examine your world and how you perceive it.

Spark your creativity by expanding your notions of time and space.

Pretend you can travel through time. Project yourself forward and look around. Picture how the world might change and what new opportunities that future world might hold. Borrow the vision of renowned futurists like author H.G. Wells. Remember that innovation isn’t just new technology; it also includes changes in culture, lifestyle and ideation itself. Remain flexible in your thinking: Envisioning...

About the Author

Peter Fisk, former CEO of the Chartered Institute of Marketing, is the author of Customer Genius, Marketing Genius and Business Genius.

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    F. H. 6 years ago
    ok
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    D. Y. 9 years ago
    “Getting an innovation to market is just the start. Making it successful is the real creative challenge."

    Thoughtful article the emphasizes the importance of a 360 degree view of innovation- emphasizing collaboration, adaptation, and customer-centricity.
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    A. 1 decade ago
    A useful analysis of the market adoption and methods for transforming ideas into reality. Unlike other similar articles this summary highlights the importance of design and wider considerations about consumer behaviour when disigning your product/solution.