Culture Is the Way

Executives absorbed by revenue, profits and market share also need to pay attention to corporate culture – often a controlling or highly influential factor in competitive advantage, performance,engagementand operational excellence. Former Chicago Bears linebacker Matt Mayberry spells out this sometimes-elusive concept, drawing lessons from NFL football. To succeed, he says, firms must plan and implement the culture they want at every level. Executives set the pace, but corporate culture ultimately is a bottom-upendeavor, so involve your employees. Mayberry shares insights from professional sports, including his take on teamwork, peak performance and the central role of organizational culture.