Decoding CEO Speak
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Words can have tremendous impact, especially when powerful people utter them. They can also reveal clues about a person’s character, values and agenda. Thus, analyzing the language that CEOs use when communicating with the public can help detect warning signs that things are not quite right. In this book, accounting professors Russell Craig and Joel Amernic examine the language that pervades the upper echelons of companies such as Uber, Boeing and Tesla to decipher whether the pictures their CEOs paint match reality, or whether their choice of words should set off alarm bells.
Take-Aways
About the Authors
Russell Craig is a professor of accounting in Durham University’s Faculty of Business. Joel Amernic is a professor of accounting in the Rotman School of Management at the University of Toronto.
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