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Detonate
Book

Detonate

Why - and How - Corporations Must Blow Up Best Practices (and Bring a Beginner's Mind) to Survive

Geoff Tuff and Steven Goldbach
Wiley, 2018

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Editorial Rating

8

Qualities

  • Innovative
  • Bold
  • Concrete Examples

Recommendation

Deloitte principals Geoff Tuff and Steven Goldbach argue for blowing up one-size-fits-all strategies based on conventional wisdom and replacing them with unorthodox practices. In this short yet meaningful read, they invite you to adopt four business process principles: Try to understand human behavior better, think like a first-timer, welcome impermanence and pursue the smallest workable strategies you can. The authors’ message of change offers concrete, practical examples.

Take-Aways

  • Adopt a “Detonate mind-set” by using four principles that lead toward transformation: understand behavior, think like a first-timer, welcome impermanence and pursue the smallest workable strategies.
  • Track customers’ behavior rather than last year’s profit and loss. Financial results are the outcome, not the cause, of behavioral change.
  • Make strategic planning a thinking exercise by asking, “What needs to be true?”

About the Authors

Geoff Tuff and Steven Goldbach are principals at Deloitte and leaders in their respective fields of innovation, design and strategy. They help internal teams and clients transform their organizations by adopting unorthodox practices in the face of uncertainty.

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