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The Economist Intelligence Unit
Digital Adoption in the Insurance Sector
From Ambition to Reality?
EIU, 2015
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Facebook and Fitbits are the next frontier for insurance companies.
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For all the advertising slogans touting their benevolent intentions, insurers find it difficult to break through the skepticism of a wary public. Smartphones, Fitbits and Facebook accounts present the latest challenge, creating terabytes of risk data that savvy insurers could analyze and model. But will people let the insurance industry use this information? That’s a question that this cogent report by the Economist Intelligence Unit raises but never quite answers. Nonetheless, getAbstract recommends this timely study to policyholders and insurance executives.
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The Economist Intelligence Unit is an independent research and analysis organization.
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