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Digital @ Scale
Book

Digital @ Scale

The Playbook You Need to Transform Your Company

Anand Swaminathan and Jürgen Meffert
Wiley, 2017

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Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples

Recommendation

McKinsey consultants Anand Swaminathan and Jürgen Meffert offer a manual for anyone embracing digital transformation. They argue that digital technology fundamentally changes all business, and they provide tools to help companies adapt. The sheer variety of their examples makes the authors’ case for them. They detail how digital communication transforms even heavy industries like steel. They do cover the same ground a few times, and their relentless energy may daunt some readers. Even so, getAbstract recommends their insights and guidance to anyone who – ready or not – must guide a company through the digital revolution.

Take-Aways

  • Your business is now really two businesses: the work it does and its data.  
  • Companies must adapt to the digital revolution, but not all firms need to change in the same ways.
  • Organizations need to assess their situations and assets to plan their shift to digital.

About the Authors

Anand Swaminathan is a senior partner at the McKinsey San Francisco office. Jürgen Meffert is a senior partner at the McKinsey Dusseldorf office.

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    J. B. 2 years ago
    useful.
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    J. B. 2 years ago
    Digital transformation helps in time saving and environment friendly
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    J. G. 5 years ago
    Is autonomous driving that relevant already in terms of fuel saving? Driver shortage is the more pressing issue, I think. <br>Otherwise, great elaboration on Digital Transformation.