Don’t Make Me Think

You need this intensely clear, readable book. Seriously. Once upon a time, you simply could have bought a copy for your design staff and let them absorb it. However, as more aspects of business migrate online, more people in your company will want a say in how your website is organized. To make informed decisions and have a shared frame of reference, stock up on usability expert Steve Krug’s stories.This colloquial, amusing book does a great job of articulating design and organizing principles for your website. With its lucid, engaging tone and absolute lack of pretension or confusion, Krug’s IT classic will help web designers, anyone doing business online and anyone who wants to.