Cambridge Business Association
Employee Engagement 3.0
Article

Employee Engagement 3.0

From Feedback to Action

Josh Bersin
LinkedIn, 2019
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

HR industry analyst Josh Bersin presents an in-depth summary of current growth in the employee engagement industry and discusses how to incorporate new tools into your “feedback culture and architecture.” Filled with useful, digestible diagrams and memorable examples, the article is an accessible and helpful read. He names programs, vendors and systems that have arrived on the scene and also provides holistic advice. HR professionals and managers or executives hoping to improve employee morale or create a formal feedback infrastructure will find his guide immensely useful.

Summary

In an increasingly digital, service-oriented and human-focused climate, companies must boost employee feedback and engagement. Why? Customer satisfaction directly correlates to employee satisfaction. Happy employees are more likely to innovate and create positive experiences for consumers.

Feedback programs must yield direct action to show that management cares and knows what to do. In the past – with “Engagement 1.0” – most companies gathered feedback annually, if at all. Surveys were standardized, focused on benchmarks...

About the Author

Josh Bersin is a renowned industry analyst, author, adviser and educator focused on the topics of HR, leadership and workplace technology solutions. He founded Bersin by Deloitte. 

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