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Too often, companies stymie innovation by tasking their product teams with serving business needs, rather than customers’. These companies often don’t view technology and creative thinking as tools for building growth or as central to the company culture. In this helpful guide, product development experts Marty Cagan and Chris Jones explain why leaders should rethink this approach and empower product teams to solve customer problems. The pair offer useful strategies for recruiting top talent, keeping everyone on track with a product strategy and bringing out the best in your product teams.
Take-Aways
About the Authors
Marty Cagan is the founder of the Silicon Valley Product Group. Chris Jones has over 25 years experience in product development.
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