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Melissa Perri
Escaping the Build Trap
How Effective Product Management Creates Real Value
O'Reilly, 2018
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To escape the “build trap,” focus on outcomes – how your product solves customers’ problems – not outputs.
Recommendation
Melissa Perri cleverly tackles an almost unimaginably common blunder. Companies often measure their success by their output – how much product they ship and how many product improvements they introduce. All too often, this focus on output eclipses what really matters: customer outcomes. Leaning on her experience with numerous companies, Perri calls this mistake being caught in the “build trap” and offers a remedy. She urges you to prioritize how your merchandise solves your clients’ problems. Her insights will be particularly valuable to product managers, product development executives, and teams involved in Agile and Scrum.
Summary
About the Author
Melissa Perri, founder of the Product Institute, instructs product managers online on how to think effectively. She also teaches product management at the Harvard Business School.
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