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Even Big Brands Need a Direct-to-Consumer Strategy
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Even Big Brands Need a Direct-to-Consumer Strategy

Dan Bodley, Andreas Liedtke and Pinar Tekin
Boston Consulting Group, 2021
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Editorial Rating

8

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Recommendation

Want to know where demand is headed so you can keep up with trends? Of course – but to do so, your brand needs data and direct feedback from your customers, and you’re not going to get that from traditional retail spaces. Direct-to-consumer strategies aren’t the realm of online-only, digital-first start-ups anymore, and the Boston Consulting Group explains why in this special report. 

Take-Aways

  • Direct-to-consumer (DTC) sales give companies direct access to customer data, which can drive innovation, personalize the customer experience and ultimately maximize customer lifetime value.
  • Traditional retailers like Nike have implemented DTC strategies with encouraging results.
  • To implement DTC, prioritize technology acquisition and skill development, but don’t step on the toes of your traditional retail strategy.

About the Authors

Dan Bodley, Andreas Liedtke and Pinar Tekin are professionals with the Boston Consulting Group.

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