Even Big Brands Need a Direct-to-Consumer Strategy
Boston Consulting Group,
2021
Recommendation
Want to know where demand is headed so you can keep up with trends? Of course – but to do so, your brand needs data and direct feedback from your customers, and you’re not going to get that from traditional retail spaces. Direct-to-consumer strategies aren’t the realm of online-only, digital-first start-ups anymore, and the Boston Consulting Group explains why in this special report.
Summary
About the Authors
Dan Bodley, Andreas Liedtke and Pinar Tekin are professionals with the Boston Consulting Group.
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