Tesco
Event Sponsorship and Fundraising
Book

Event Sponsorship and Fundraising

An Advanced Guide

Tom Lunt and Eva Nicotra
Kogan Page, 2018

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

9

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

This is a superb, well-structured, researched and referenced guide to event sponsorship. The eminently qualified authors, Tom Lunt and Eva Nicotra, teach events and fundraising. Both have long careers in senior event management, including raising money through sponsorships. Every chapter builds on the previous chapter to create a step-by-step guide to sponsorships. All chapters offer current cases from practicing event managers, a summary and follow-up activities. Anyone new to event management and fundraising and anyone curious about event sponsorship will gain tremendously.

Take-Aways

  • Since the 1970s, event sponsorship has grown rapidly as a preferred means of branding and experiential marketing.
  • To meet consumer expectations, a brand must live up to a purpose beyond selling things and making money.
  • Experiential marketing holds great promise, but works only when a brand’s purpose aligns with the values of the event and its guests.

About the Authors

Tom Lunt and Eva Nicotra teach event fundraising and work on related research at universities in the United Kingdom. They have long careers in event management, including raising money through sponsorships.

Comment on this summary or 开始讨论