Cambridge Business Association
Excellence in People Analytics
Book

Excellence in People Analytics

How to Use Workforce Data to Create Business Value

Jonathan Ferrar and David Green
Kogan Page, 2021
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Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Concrete Examples

Recommendation

What makes people analytics such a powerful business tool? Analytics and HR experts Jonathan Ferrar and David Green provide a thorough, practical guide to harnessing the power of workforce data to improve companies’ decision-making and outcomes. Their clear, actionable steps for leveraging people analytics insights and examples drawn from more than 30 detailed case studies will serve as a valuable resource for HR professionals, business leaders, and anyone interested in building, maintaining, and continuously improving people analytics functions to drive business success.

Summary

People analytics drive worthy business decisions and results.

People analytics apply data and analytical techniques to understand, improve, and optimize their workforce. Effective people analytics drive better decision-making, increased employee engagement, and improved organizational performance.

People analytics emerged from early 20th-century scientific management. It gained sophistication with the advent of Big Data and in the aftermath of the global financial crisis. Today, businesses use people analytics to translate employee data into actionable insights for improved decision-making and competitive advantage. People analytics teams should engage with HR and company executives to determine strategically essential people topics, quantify work output, and deliver insights that drive business value and operational improvement.

Vest in the foundational elements of governance, methodology and stakeholder management.

Governance establishes the frameworks for how a company conducts and mitigates risks in people analytics. Align analytics with corporate strategy, craft a vision statement articulating people analytics’ purpose and...

About the Authors

Jonathan Ferrar, the CEO and co-founder of Insight222, a people analytics and HR professional services firm, collaborates with David Green, the firm’s Managing Partner.

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