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For Immediate Release
Book

For Immediate Release

Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Ronn Torossian and Karen Kelly
BenBella, 2011

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Editorial Rating

7

Recommendation

Considering the 24-hour news cycle and the explosion of social media, getting your voice heard by using public relations is more challenging than ever. But fear not: Ronn Torossian of 5W Public Relations (5WPR), writing with business author Karen Kelly, shares his observations and ideas. You’ll hear a lot – a lot – about 5WPR’s clients and the daring deeds that Torossian accomplished on their behalf. But you’ll also glean helpful tips on PR that cut through the cacophony. getAbstract believes PR professionals, including beginners who are just finding their way, can benefit from this book.

Take-Aways

  • Public relations is a cost-effective method for getting your message out to the world.
  • In a world of rapid, round-the-clock communications, PR never rests.
  • Your “Worth Index,” which gauges “what you do and how you do it,” determines the value you provide to your customers and suggests benefits you can promote.

About the Authors

Ronn Torossian founded and serves as chief executive officer of 5W Public Relations. Karen Kelly is a business writer.

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