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Getting Uncomfortable on Purpose

Ashley Grice, Martin Reeves and Jack Fuller

Boston Consulting Group, 2018

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Three Boston Consulting Group professionals answer the question, “How can we get back to the raw power of the idea of purpose and jettison the ambiguity, complacency and ritualization which have grown up around it?” If your firm addresses purpose as a matter of relaxed, cozy routine, learn five ways to rediscover the true power of purpose.

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Many firms think about “purpose” in a complacent, oversimplified way.
Rediscovering purpose is necessarily uncomfortable. Purpose is fraught with “productive tensions,” such as between an ideal and the reality.
Your purpose should clarify an “identity formed over time” while also adapting to the dynamic world.

About the Authors

Ashley Grice is CEO of BrightHouse, a Boston Consulting Group (BCG) firm. Martin Reeves and Jack Fuller work for BCG.

Getting Uncomfortable on Purpose

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