Book

Good Business

The Talk, Fight, Win Way to Change the World

Bill Novelli

Johns Hopkins UP, 2021

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Editorial Rating

Qualities

Comprehensive
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Concrete Examples

Recommendation

Bill Novelli shares his experiences on the front lines fighting to restrict kids’ access to tobacco, provide pharmaceutical drug coverage under Medicare and protect Social Security. He offers detailed descriptions of the people and processes involved in his numerous fights for justice. The former CEO of AARP and now a Georgetown University professor, he heads the Georgetown Business for Impact center connecting students, causes and business leaders. Novelli urges all businesspeople to become leaders of social change, and he explains how.

Take-Aways

Bill Novelli became a pioneer in using marketing to promote social change.
Novelli created a marketing company in Washington, DC focused on socially relevant issues.
Novelli worked to help the elderly gain access to prescription drugs through Medicare.

About the Author

Former CEO of AARP, Bill Novelli is a Distinguished Professor of the Practice at Georgetown University and head of its Business for Impact center.

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S. D. 3 years ago

It was very informative and a learning to me .

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