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Hooked for Life

Inside the NFL's relentless, existential, Big Tobacco-style pursuit of your children.

George Dohrmann

The Huffington Post, 2016

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Each year, more than 100 million people tune in for the Super Bowl. Scores of National Football League (NFL) players are household names. Still, the league relentlessly pursues new fans. Starting as early as age six, kids can join fantasy leagues, and middle schoolers study NFL-themed school curricula. At the same time, former professional players vow to never allow their own kids to play football, fearing for their safety. Award-winning sports journalist George Dohrmann examines the NFL’s aggressive youth marketing strategy. getAbstract recommends this critical exposé to sports fans, parents and educators.

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The NFL is aggressively marketing to children to build “lifelong customers,” while experts warn tackle football can cause head injuries – and even death.
“Moms Football Safety Clinics” across the United States appeal to mothers’ emotions and de-emphasize football’s risk of concussions and chronic traumatic encephalopathy.
In 2005, the NFL started providing education materials to schools. These materials heavily promoted the NFL.

About the Author

George Dohrmann is a Pulitzer Prize-winning journalist.

Hooked for Life

Inside the NFL's relentless, existential, Big Tobacco-style pursuit of your children.

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