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How Do You Make the Perfect Toy?
Article

How Do You Make the Perfect Toy?

Fads come and go, but how to create a toy that stands the test of time is the billion-dollar question

The Walrus, 2022


Editorial Rating

8

Qualities

  • Overview
  • Concrete Examples
  • Engaging

Recommendation

Most people can remember their favorite toy growing up, from a simple set of blocks to a Cabbage Patch Kid with eye color and hair that matched their own. But what makes a toy transcend generations and stay popular among kids, their parents and even their grandparents? Reporting for The Walrus, Matthew Braga takes a deep dive with industry experts and scientists into what exactly makes a toy a classic in this competitive, lucrative market.

Take-Aways

  • Classic toys remain popular from generation to generation, often by appealing to parents’ nostalgia.
  • Companies offer classic toys to maintain revenue because most new toys enjoy a shelf life of only two years.
  • Simpler, more accessible toys spark children’s imagination.

About the Author

Matthew Braga is a writer and editor based in Toronto.