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How Risky Is It, Really?
Book

How Risky Is It, Really?

Why Our Fears Don't Always Match the Facts

McGraw-Hill, 2010 更多详情


Editorial Rating

8

Qualities

  • Applicable

Recommendation

This lively, honest book is a pleasure to read and easy to digest. Journalist David Ropeik demystifies the common mental and social mechanisms humans use to evaluate danger. He explains how people often misrepresent and misunderstand possibly perilous circumstances and tells you how to weigh potential risk more accurately. Some explanations are too long and some “risk perception factors” are a bit similar, but, that noted, Ropeik’s many insights are so instantly applicable that any reader will find them useful. getAbstract recommends his book to anyone involved in risk management and social policy, and to all consumers of the news.

Take-Aways

  • People respond to risks emotionally and rationally. The emotional response is quicker.
  • How you react to a specific hazard depends on how it is framed conceptually.
  • Your cultural background and orientation influence how you perceive risk.

About the Author

David Ropeik is the co-author of RISK and has written for major metropolitan newspapers.


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