How to Drive Your Competition Crazy

Productive Disruption

“Driving your competition crazy” involves disrupting the existing marketplace. This disruption will not run your competition out of business; instead, executed properly, it will open new opportunities for you while squashing some of your competition’s advantages. Driving your competition crazy is essentially a deliberate process that can yield very tangible results.

A Firm Foundation

When people start talking about creativity and originality, they often stop thinking about the rules – which is fine, to a point. If you want to drive your competition crazy, you will need to foster a healthy sense of the unconventional, but lay a firm foundation first. To achieve this, try the following steps.

One: Find a Powerful Enemy

An enemy can be a positive or a negative force, depending on that enemy’s capabilities. Small or weak enemies will drain your energy instead of energizing you. They won’t force you to make yourself better. Find a fight and an enemy worth fighting.

A customer can only push you so far. The push of competitors has no limits. Competitors will incite your passion and provoke you to create a better product ...