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How to Get Ideas
Book

How to Get Ideas

Berrett-Koehler, 1996 更多详情

自动生成的音频
自动生成的音频

Editorial Rating

8

Qualities

  • Well Structured
  • Engaging
  • Inspiring

Recommendation

It’s a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity. Using quotes and examples drawn from the origins of well known - and even life-altering - ideas, creations and inventions, Jack Foster has crafted an educational, entertaining and inspirational book. He gets right to the point, makes you laugh and never descends to the level of psychobabble. He is aided and abetted by illustrator Larry Corby. getAbstract recommends this book to all readers - Even if you aren’t transformed into an idea fountain, you’ll enjoy yourself, and probably learn something.

Take-Aways

  • You can cultivate the ability to generate new ideas.
  • An idea is actually the joining of known elements to form a new whole.
  • To become idea prone, make your sense of humor work for you.

About the Author

Jack Foster has been working in advertising for 40 years, writing ad campaigns for companies including Carnation, Mazda, Sunkist, Mattel, ARCO, Albertson’s, Ore-Ida, Suzuki, Universal Studios, and Rand McNally.


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