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How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
Article

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

Noam Scheiber
The New York Times, 2017
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Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Eye Opening

Recommendation

Ever since its founding in 2009, Uber has personified the best and the worst of the on-demand economy. As independent contractors, Uber drivers are technically their own bosses. Still, Uber’s algorithms sneakily shape their workdays. New York Times reporter Noam Scheiber reveals how the ride-sharing service uses behavioral psychology to keep drivers chasing the next trip. getAbstract believes his essential report offers a glimpse into the near future of work, when companies may have more control over workers.

Take-Aways

  • Uber uses psychological tricks to keep its drivers on the road.
  • As independent contractors, drivers don’t have employee protections to prevent the company from exploiting its power.
  • Among other behavioral psychology tactics, Uber constantly refines its app to make it like an addictive video game.

About the Author

Noam Scheiber is a New York Times reporter who covers workplace concerns. He wrote about economic policy for 15 years at the New Republic.

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