跳过导航
How We Eat
Book

How We Eat

The Brave New World of Food and Drink

Simon & Schuster, 2022 更多详情


Editorial Rating

8

Qualities

  • Visionary
  • Background
  • Engaging

Recommendation

How people purchase and eat food is undergoing a massive shift, writes Paco Underhill. Consumers increasingly crave local foods whose growing cycles they can predict and honor. They prefer open-air farmers markets, which allow them to connect with their communities as they restock their kitchens and to feel they’re purchasing nourishing ingredients that align with their ethics. These developments, combined with farmers’ responses to global threats such as climate change and digital technologies that expand shopping possibilities, mean supermarkets could soon find themselves obsolete.

Take-Aways

  • Consumer demand for smaller, more local food options will disrupt supermarkets.
  • Grocery store customer experiences should be less transactional, friendlier and more educational.
  • Technology will integrate digital elements into grocery shopping.

About the Author

Founder of the global research and consulting firm Envirosell, Inc. Paco Underhill wrote the books Why We BuyThe Call of the Mall, and What Women Want. He has written articles for, or been profiled by, titles including The New York TimesThe Wall Street JournalThe Washington PostThe New Yorker, and Smithsonian Magazine


Comment on this summary or 开始讨论

More on this topic

By the same author

9
Book