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In the Line of Fire
Book

In the Line of Fire

How to Handle Tough Questions...When It Counts

FT Prentice Hall, 2005 更多详情


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Public speaking is considered one of the most threatening situations you can face in your job. Answering follow-up questions can be even more terrifying. Author Jerry Weissman, an experienced presentation coach, has written a short book to teach presenters specifically how to field tough, even hostile, questions without losing control. Using actual transcripts from presidential debates and press conferences, Weissman dissects the professionals’ answers to show how their responses succeeded or failed. This interesting technique provides Weissman with the material to introduce his straightforward response technique. With some practice, even the most timid presenter should gain some confidence. So without waiting for you to ask any tough questions, getAbstract.com finds this little book helpful for CEOs, executives and managers who face tough questions from analysts, regulators, investors, competitors or the press. You’ll discover it’s not so much the answer you give that really matters, but how you give it.

Take-Aways

  • In a Q&A session, use questions to build drama and promote change.
  • Master presenters employ elements of martial arts: concentration, personal defense, control, balance and focus.
  • Maintain eye contact with your questioners and address your answers to them in a personal way.

About the Author

Jerry Weissman is a leading corporate communications coach. He is also the author of Presenting to Win: The Art of Telling Your Story. He works with Power Presentations in Foster City, California.


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