Influencer Marketing Strategy

Influencer Marketing (IM) disrupts traditional marketing.

Many brands today turn to influencers and content creators for audience outreach, giving rise to a new wave of entrepreneurs and freelancers. Consumers often use online ad blockers, so partnering with creators and influencers can help you create content that appears in consumers’ social media news feeds. Seek out influencers and creators whom audiences view as relevant and authentic. An Influencer.com survey reveals that people tend to follow individuals who entertain them or teach them something new. Gen Z values creativity more than previous generations, with nearly 60% rating it the most desirable trait a person can possess – for boomers, it’s trustworthiness – so you need a creative approach to IM. 

Whether you’re a small business or emerging brand, if you work with influencers, make sure they resonate with your target audience and can convey your brand’s message. Choose someone your target customer trusts, as consumers are more likely to purchase products and services if they see social proof of concept. Many brands are making influencers central to their campaigns...