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International design thinking expert Nathan Baird gives the lowdown on how companies can create innovative products with the right team of diverse specialists. He explains how to demonstrate empathy toward your customers; immerse yourself in their daily lives; clarify customer insights; let your ideas marinate; hold workshops to develop creative briefs to select your best ideas; create prototypes; and test and tweak your final product.
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About the Author
Founder and managing director of Methodry Nathan Baird is an expert on design thinking.
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